Website And Digital Marketing Specialist I Westville
Exciting Opportunity with My Client in the Travel & Tours industry
They are looking for a Website And Digital Marketing Specialist to join their Team.
Purpose:
The marketing specialist will work closely with the GM to establish and implement marketing strategies to promote and grow two brands in their business.
Marketing
- To help grow the two brands
- Ensuring a high quality of all marketing content.
- Ensuring brand identity is maintained
Website
- Responsibility for the website
- Loading of new properties onto both websites – WordPress
- Management of images for the websites
- Proofing listings
- Actively keeping the property listings updated
- Ensuring that all website listings highlight the property’s best features and images
Google Analytics
- Monitoring the performance of the business’ websites on Google Analytics
- Pulling and analysing Google reports
- Making recommendations where relevant.
- Managing regular meetings with Digital Marketing Supplier
Social Media
- Development and implementation of the social media strategy.
- Creating and posting organic posts inhouse
- Managing regular meetings with Net Age on paid advertising posts
Loyalty Programme
- Development of a client loyalty programme.
- Implement and manage the client loyalty programme
Core responsibilities
- Working closely with the GM and providing reports and support when required
- Working closely with the product and rates team
- Measuring and reporting on the success of all marketing campaigns
Ad hoc Marketing
- Support with any ad hoc marketing activities.
- Liaise with designers for any creative requirements
- Manage any office social activities.
- Support the groups consultants with designs and customized documents for their group bookings
Mailer campaigns
- Every month sends out three email campaigns to our client base of 250 000 people.
- This position will be required to work with the rates team to develop these mailers.
- Marketing will be responsible for checking and proofing all content on the mailers before they are distributed.
Requirements:
- Undergraduate degree in Marketing, Communications or Digital Marketing (Essential)
- 4 plus years’ experience in digital marketing role.
- Experience in managing social media for a business
- Experience with WordPress would be advantageous
- Experience with Google Analytics
- Sound understanding of marketing principles
- Excellent writing skills
- A creative eye/flair
- Ability to create professional content for Social Media
- A team player with good relationship skills
- Good attention to detail and accuracy
- Analytical skills
Salary: R 30 000 – R 40 000 CTC per month
Location: Parktown, Johannesburg or Westville,Durban
Should you meet the requirements of the above mentioned, please sen your cv to kendall@proappoint.co.za
Please note that only shortlisted candidates will be contacted.
